Frew’s Bridal offers more than four decades of bridal industry expertise to our brides and bridal parties. We’re a family owned and operated full-service bridal salon that continues to thrive and grow, now located in 30,000-square-foot, beautifully restored building in historic downtown Alton, Illinois, just 20 miles from St. Louis, Missouri.
The salon itself — complete with an elegant bridal fitting room area fitted with pedestals, ornate mirrors and a seating area for family and guests — is one of the five largest bridal salons in the country, boasting an in-store inventory of nearly 1,000 bridal gowns as well as an extensive selection of designer bridesmaid, mothers, homecoming and prom dresses. Erin Frew’s eye for fashion and style truly reflects the boutique, as she handpicks gowns from an array of emerging designers to prestigious fashion-forward brands. With that in mind, you will be sure to find something for almost everyone.
But beyond a remarkable space and truly exquisite dresses, we’re most proud of our highly-trained and personally invested staff, all of whom share a straightforward goal – to give our brides the ultimate bridal experience and help them find the dress of their dreams. At Frew’s, the atmosphere is vibrant, lively, and one you will never to forget.
305 Piasa Street Alton, IL 62002
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